Internal tools built around how your team works.
Generic tools make teams work around them. We build custom software that fits your workflow: one system for the work your team repeats every day, with automations, AI where it helps, and support after launch.
What’s included.
Workflow mapping
We map how work actually gets done and where time is lost.
Internal tools and admin
One system for requests, approvals, pipelines, content or operations.
Automations and integrations
Repeated steps handled by the software, connected to the tools you use.
AI where it helps
Drafting, summarising, classifying and answering, with people in control.
Reporting
Dashboards and scheduled reports so managers see progress without asking.
Maintenance and support
Updates, fixes and new features as your team and needs grow.
How it runs.
Map
Shadow the work, list the steps and agree what to fix first.
Design
Screens and rules designed with the people who will use them.
Build and roll out
Release in stages, train the team and move work across.
Support
Monitor, maintain and keep improving after launch.
The tools behind it.
Platforms we set up, connect and build on for custom software.
Ask about your setup
Tools we work with: Next.js, Vercel, Slack, Zapier, n8n, ChatGPT, Claude, Google Workspace.
Proof in the work.
We run Induuce on Orbit, software we built ourselves: content scheduling across platforms, client reports, the sales pipeline, team onboarding and Slack alerts, all in one place.
Questions.
When does custom software make sense?
When your team spends hours copying data between tools, chasing approvals in chats or bending generic software to fit. If a process repeats every day and matters to revenue or service, it is worth a look.
Do you maintain the software after launch?
Yes. We offer ongoing maintenance and support: updates, fixes, monitoring and new features as your needs change.
Can you add AI to our tools?
Yes. We add AI where it saves real time, such as drafting, summarising or answering common questions, with your team reviewing what matters.
Who owns the software?
Ownership, hosting and access are agreed in the proposal before work starts, so you know exactly what you get.