Rebuilding a retailer’s digital storefront into a growth engine.
How we turned Argone’s website into a commercial system: always-current prices, decision support for buyers, ordering on the channels customers prefer, and an operations platform the team runs every day.
We don’t manage every site we build, so the live version may differ from what’s shown here.
Results at a glance.
A growing retailer without a working sales channel.
Consumer electronics buyers in Nigeria compare prices across sellers, want proof of authenticity, ask questions before they commit and increasingly prefer to order on WhatsApp.
Argone’s previous website met none of those needs. It was outdated, unmanaged and technically non-functional, leaving a growing retail business without a dependable digital sales channel.
Our approach. We treated the website as a commercial system rather than a brochure: remove friction at every stage of the buying journey, give the team operational control, and build demand around the platform.
What we delivered.
E-commerce development · Custom software · Managed Marketing Services
An always-current catalogue
- Automated price management
The catalogue reprices daily against the market, keeping hundreds of products accurate without manual updates.
- Search visibility
377 indexable product, category and brand pages on solid SEO foundations.
- Inventory clarity
Unique product codes, sold-out status with back-in-stock requests, and clear labels for items sourced to order.
Decision support for buyers
- Help Me Choose
A guided product finder across phones, laptops, tablets, audio and power that matches products to each buyer’s budget and needs in real time.
- Product comparison
Side-by-side price and specification comparison.
- Intelligent search recovery
When nothing matches exactly, search suggests the closest alternatives and offers sourcing, so no search ends in a lost sale.
Omnichannel ordering
- One-tap WhatsApp ordering
Built into every product page around how customers already prefer to buy. It is now the leading order channel.
- Integrated checkout
Automated order, payment and fulfilment emails, with recovery messages for unpaid orders and abandoned checkouts.
- Flexible fulfilment
Delivery quotes or in-store pickup, chosen at checkout.
An operations platform
- One dashboard
Orders, products, pricing, customers, communications and analytics in one place.
- Unified order capture
WhatsApp, Instagram, phone and walk-in orders are logged next to web orders, giving a single view of every customer and channel-level reporting.
- Governance
Role-based access, login protection and rate limiting.
- Marketplace capability
Vendors onboard, list and manage their own stock, with Argone approving every listing.
Demand generation
- Gamified Black Friday campaign
A weekly treasure hunt across the site that unlocks an exclusive deal, driving repeat visits and engagement through November.
- Live promotional catalogue
Synced from the commercial team’s pricing, with transparent reference prices.
- Content strategy and production
An always-on content programme across Argone’s channels, with a consistent visual system and feature-led video that turns platform capabilities into reasons to buy.
The results.
- Product enquiries via the website
- ~10× (+950%)
- Orders, first month after launch
- ~2× (+100%)
- Leading order channel
- WhatsApp, direct from product pages
- Google Lighthouse, desktop
- Performance 99 · SEO 100 · Best practices 100
- Google Lighthouse, mobile
- Performance 98 · SEO 100 · Best practices 100
- Indexable pages
- 377